The "Wow" starts after you get over the lame displays

Frank LaVigne posted a picture of the Best Buy displays for Windows Vista.  One word sums it up for me.....lame.  Come on Microsoft, lets see....five years in the making, the biggest upgrade to your operating system to date, and the largest risk Microsoft has taken and this is the display you have come up with?  I realize that Best Buy has had some constraints in the display size, etc., but listen paper flyers, small posters, and a couple of shelves does not really scream inviting.  How about using some technology?  How about using some of that marketing budget?  This display just screams Windows 3.1.