I talked with someone from SBC today and he gave me some price quotes for getting my business in the phone book.  I wanted to do this because it is a good form of advertising.  After thinking about it more, I didn't know what type of image that would have on my business.  I don't want this to put me in the same view as the million other people who do “web pages on the side”.  There are a lot of those types of small businesses in the phone book and I really don't want to be associated with them.  On the other hand it will give me more exposure and give more of a genuine business feel to my business.

What do you think?  Do you advertise in the local phone book?  Do you get any business from this?  Do you think companies look through a phone book to find their next consultant?